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You got into this work to make a difference.
And you know you're capable of it. You've taken action, you're good at what you do, you know how to focus and make things happen.
You've felt the confidence and amazingness of helping people and them paying you for it.
And you really want to believe that there's a way to do more of this - to do what you love!
But you frequently feel bogged down in the shoulds, the shiny objects, the temptation to grab on to what others are doing, the decision-fatigue...most of the time just trying to keep up.
You really, really want to believe that it's possible to do this without it being so hard.
My friend, go ahead and take a deep breath and read on. I want to share with you a different way.
Whether you’re a health coach, nutritionist, charting instructor, parenting coach, sleep coach, doula, mindset coach, fitness instructor, fertility coach, or anyone else who has a life's work mission to empower other humans...
The answer to more freedom, more energy, more money, and more impact is not more hours, more hustle, more social media, another product, the latest new thing, the 5am club, or pushing through and hoping you "make it."
In fact, you've probably already tried that.
I have, too. And it didn't work for me, either.
I want to show you a different path...
One that actually teaches you:
👉🏼 The foundations of a sustainable online business where everything works together (rather than fragmented tactics.)
👉🏼 How to decide where to spend your time to make everything smoother and easier.
👉🏼 How to design your own business journey based on proven frameworks that allow for pivots and creativity so your uniqueness can shine through.
👉🏼 How to begin creating sustainable operations in your business from the start, so that you're ready for intentional growth.
👉🏼 How to design a recurring revenue-based marketing system that you actually enjoy and doesn’t suck all your energy.
👉🏼 How to recognize and work through the mindset challenges and emotional roller-coaster that are inevitable when you're growing an online business that is YOU.
That's what you'll find in
So, who exactly is it for?
Perhaps you've tried different things (courses, coaching, the latest marketing strategies) but with limited success and it's starting to wear you down.
Or, you're doing pretty well, but things feel held together with duct tape and a prayer and there's a nagging fear of growth because at some point in that growth things just might fall apart.
Maybe you’ve gone all-in on a social media marketing strategy heavy on visibility and daily posting, but it's left you feeling exhausted with not much gained.
Perhaps you’ve poured everything into creating a course that no one's buying, or you've followed other trainings and coaches to a T, but they didn't really work for you.
Maybe you feel passionate but disorganized, excited to grow but afraid of what might happen if you push too hard alongside all your other time and energy commitments, and start feeling overwhelmed and burned out.
Or, maybe you just would really love some guidance, but haven't found someone you can trust. Someone...
- who aligns with your values,
- who won't push you past your limits,
- who won't lose sight of you in a huge program,
- who will give you space to cry when it's hard, who won't pressure and hustle you because "you've gotta put your time in,"
- who will show you how to rest, to let go, and to receive,
- who will show you the roadmap, how to create a strategy that perfectly aligns with you, and then encourage you to move forward at your own pace, lean into your genius, and succeed in a way that feels free and receptive.
If any of those are a "yeah, that's totally me", WayFinders is going to help you.
I want to help you to step out of a role that feels stuck and constricting and into that feeling of hope and possibility…
- By turning things off that are no longer serving you,
- By learning a proven process and designing an Online Business Map that is as unique and powerful as you are,
- By seeing that you don't have to do online business like everyone else.
Because here’s what I know to be true:
✨You can build a successful business without hustle.
✨ You can create meaningful income doing what you love.
✨ You can focus your energy on serving confidently.
✨ You can get clear on where your time makes the biggest impact.
✨ You can create a marketing system that runs in the background.
✨ You can be the change-maker that is full of hope that shines through in everything you do.
So, what exactly is WayFinders?
WayFinders is 6-month coaching program based on proven frameworks that:
- Shows you exactly how to do meaningful research about your potential customers, your peers, and yourself that gives you powerful insights into what makes you uniquely positioned to help like no one else can.
- Gives you the step-by-step process for defining your business strategy: the vision, mission, values, goals, and revenue plan that empowers clarity and confidence.
- Teaches you a complete marketing and sales system for creating recurring revenue without hustle and burnout.
- Supports all of your learning and implementation with Q&As, mindset coaching, and guided monthly action planning.
But I’m not just going to teach you concepts or tell you what you “should” be doing, while leaving you to figure out how to organize and implement...
I’m going to give you fill in the blank templates for every piece of the framework that builds your own custom Online Business Roadmap.
I’m going to walk you through creating the documents, visuals, and plan that you’ll refer back to on a daily basis, guiding your actions and decision-making.
What is it NOT?
WayFinders isn’t the place to learn all the things.
This is not about funnels, webinars, or sales pages. I’m not going to teach you how to run challenges or do reels or increase your social media engagement. I’m not going to tell you which marketing tactics work and which don’t. (In fact, that’s not even a thing. They can all work and they can all fail.)
What I AM going to do is show you how to do the real, meaningful work that almost no one does but that will empower you to grab almost any tactic that aligns with you and your business and make it work.
I’m also going to hand over a proven framework that allows you the freedom to adjust things as needed for you, to flow with different seasons in your life and business.
And, I’m going to give you all the materials you need to implement so that you’re not left hanging to figure out how to create your own systems and processes.
Lastly, I'm not going to leave you to do it on your own. I'll be there with you, in the WayFinders Q&A calls, mindset coaching, monthly planning for accountability, and our 24/7 off-Facebook community.
Let's dive deeper into the Roadmap...
Module 1:
The Insight Map
This module is all about gathering and analyzing real data about who you want to work with, their needs and desires, what sets you apart among your peers, and your own unique opportunities in the market.
Then you’ll take what you’ve learned and identify powerful differentiation opportunities to create your Insight Map.
Module 2:
The Strategy Map
In this module, you’ll be guided through the Strategy Workbook to define your mission, vision, values, goals, revenue dreams, and brand positioning.
You’ll have the option of visually representing your Strategy Map and Brand House in a graphic format with our Canva template.
Module 3:
The Revenue Map
In the Revenue Map module, you’ll synthesize what you’ve learned about your potential clients’ needs as well as your own business goals into a business model and offers that work for you right now.
You’ll create offer messaging and use the Pricing Framework to make sure that your pricing is aligned with your self and with the value you’re offering.
Module 4:
The Marketing Map
Module four will introduce you to the powerful Recurring Revenue Marketing & Sales System, designed to maximize repurposing and evergreen content, while allowing you the flexibility to customize it in a way that feels right, in any given season.
You’ll bring forward your Insight, Strategy, and Value Maps to create your own Action Map for your marketing and sales activities.
Module 5:
The Operations Map
Designing your operations is the key to sustainable growth.
In the Operations Map, you'll dig into identifying where your time is best spent as CEO, and learn the framework for creating Standard Operating Procedures in your business, so that when you're ready, you can smoothly build a team.
You'll also learn solid Financial Foundations, so that you're tracking the important numbers that keep you business running.
You also get
A private, off-Facebook community for support, encouragement, and fun.
Four (4) Monthly Calls to fully support you. Our 3 monthly coaching calls plus guided planning sessions will ensure that you are fully supported with coaching and mentoring, plus the benefit of learning from others on this journey with you.
The 90/30/5 Planning System to help you plan out your learning and implementation so that you're actions are intentional, not hustled.
All the materials, templates, and documents you need to stay organized for each Module.
BONUS #1: The Tech Map: Tech can be one of the most overwhelming parts of navigating an online business. I've created this tool to help orient you to the tech pieces you need, what they do, and how to organize your very own Tech Map.
BONUS #2: Audio Version: To make it as easy as possible for you to listen & learn, we've put the entire Online Business Roadmap curriculum into a private podcast feed, so you can listen on the go, in an app you already use.
This isn't for everyone.
It's not zero to $10k in 6 months.
It's not a silver bullet.
It's not easy, sexy, or a magic pill that will change everything instantly.
But...
if you're ready and willing to ask new questions, think new thoughts, learn the foundation you were never taught, and let go of that which is no longer serving you,
you will see a difference.
Most likely, a massive difference.
And...
If you love seeing the big picture & working in frameworks,
and you want a guide who rejects hustle culture and believes in the power of rest and receptivity...
then you're my people. Let's get started.
The Investment
The time investment for WayFinders is about 2-3 hours/week.
WAYFINDERS
$250/mo
(for 6 months)
- The 5-Module Online Business Roadmap Curriculum
- The Coaching Calls (3x/mo)
- The Release and Refresh Planning Sessions (1x/mo)
- Private off-Facebook community
- All the Frameworks, Systems, and Templates
- The Tech Map and Audio Curriculum
Or, if you prefer you can pay in full for $1500
About your strategist & coach, Anna Saucier
After my first 2 years hustling in online business (because I was told that’s just how it is), I was surviving in decision fatigue and just trying to keep up.
Mostly it was the continuous barrage of different tactics that were touted as “the answer”…
Memberships are the key to recurring revenue.
Actually, courses are the way to go.
Nope, a tiny offer is the answer to scaling with less work.
Kajabi. Wordpress. Dubsado. Teachable. Convertkit…
You can’t really move quickly without Facebook ads.
Gotta be visible, visible, visible!
Feed the algorithm, work the reels, do more video!
If you don’t have a personal brand…
Oh, by the way your email list is the most important thing to focus on.
On. And on. And on. (Don’t you feel tired just reading that?)
It was exhausting and confusing and I felt so caught up in trying to sort through tactics that I wasn’t helping my clients build profitable businesses in a flexible way that felt good to them.
I kept asking myself, “isn’t there some foundation to all this? Can someone just show me the basic elements to an online business? What’s the essential roadmap upon which I can choose my own adventure (remember those?) Does that even exist?
So, when I heard that my favorite award-winning business coach, Gemma Went, was opening a certification program to teach her own complete, proven, flexible foundation system for online business success, I was all in.
As a Certified Online Business Consultant, I am licensed to teach this system that has been refined and proven with over 8 years of use.
Finally, I have a roadmap for my clients that is free from being tied to any particular tactics.
And, as a Professionally-Trained Mindset Coach, I know how to help you work through those things that will hold you back from growth if they're not addressed with an abundance of compassion for yourself in the process.
If it sounds to you like we could chat well into the night on a comfy couch, then let's do this together.
xo,
Anna
Frequently Asked Questions
When does it start?
We've re-created the WayFinders program to be "always open", so you can join anytime after that!
If you've heard of WayFinders before, you know we started it as a cohort-style program. No more. We've decided that by offering you the option to join exactly when you're ready, we eliminate the hustle pressure.
We do want you to join when you're 100% ready to do the work, and will have 6 months' access to the program.
How much time do I need to set aside for this program?
We've redefined the WayFinders program as a 6-month commitment, and you can join anytime.
During your first 4 months, you'll be able to work through the modules, and attend th mentoring calls & mindset coaching calls all in 2-3 hours/week.
The final 2 months are intended to begin implementing your Roadmap in your business. How much time you spend on this will depend completely on how you've designed your roadmap, and how quickly you choose to implement.
What if I'm not finished in 6 months?
Let's face it -- online business is never really DONE. There's always going to be growth and change.
WayFinders is designed to offer you support whether you're just learning the curriculum and designing your Roadmap, you're in the implementation phase, or you've been running the framework for awhile and your in a growth phase. You are welcome to continue renewing in WayFinders as long as it continues to serve you.
What makes this different from other courses and coaching?
Great question.
I've invested over $20,000 in courses, trainings, mentors, and coaches since I started my online business. And I've never seen anything like this that walks you through creating the step-by-step foundations of online business, gives all the materials you need to apply them to your own business design, and the guidance to move forward in your own unique, flexible way.
WayFinders will finally give you the foundational roadmap you've been missing so that you can take everything you've learned before and fit it into it's proper place in your business strategy as a whole.
And, as a professionally-trained mindset coach, I am qualified to help you with those inevitable mindset challenges and blocks that come with growth.
What is the format like?
The WayFinders curriculum, call schedule, and community are all in a fabulous tool called Circle.
Think the accessibility of Facebook but with organized curriculum access, without all the distraction.
All Modules will be open to you immediately (cuz if you're a binge-er, I don't want to hold you back!)
Each Module contains a training video, action steps, and all the templates you need.
You will be fully supported as you learn. We have 4 live calls each month with a variety of types of support:
- The WayFinding Coaching Calls, for strategy, mindset, mentoring support (2x/mo)
- The Release and Refresh Planning Sessions (1x/mo)
What's the curriculum?
Module 1: The Insight Map
This module is all about gathering and analyzing real data about who you want to work with, their needs and desires, what sets you apart among your peers, and your own unique opportunities in the market.
Then you’ll take what you’ve learned and identify powerful differentiation opportunities to create your Insight Map.
Module 2: The Strategy Map
In this module, you’ll be guided through the Strategy Workbook to define your mission, vision, values, goals, revenue dreams, and brand positioning.
You’ll have the option of visually representing your Strategy Map and Brand House in a graphic format with our Canva template.
Module 3: The Revenue Map
In the Revenue Map module, you’ll synthesize what you’ve learned about your potential clients’ needs as well as your own business goals into a business model and offers that work for you right now.
You’ll create offer messaging and use the Pricing Framework to make sure that your pricing is aligned with your self and with the value you’re offering.
Module 4: The Marketing Map
Module four will introduce you to the powerful Smart Marketing System, designed to maximize repurposing and evergreen content, while allowing you the flexibility to customize it in a way that feels right, in any given season.
You’ll bring forward your Insight, Strategy, and Revenue Maps to create your own Action Map for your marketing and sales activities.
Module 5: The Operations Map
The Operations Map teaches you a) the Financial Foundations you need to take care of the money coming and going in your business, b) a simple process for beginning to establish Standard Operating Procedures and c) how to lay the foundation for your team development by identifying where to begin outsourcing, when you're ready.
When are the calls?
The regular monthly call schedule is as follows (in US eastern time):
-
First Three Tuesdays of the month: 1-Hour Coaching Calls
- First and Third Tuesday @ 12pm
- Second Tuesday @ 2pm
- Fourth Tuesday of the month (12pm; 90 minutes): Release & Refresh Monthly Action Planning Session
Karli Malloy
Certified Functional Nutrition Practitioner & Fertility Awareness Educator
It was amazing how much clarity I gained in just one mapping session with Anna. She showed me how to quickly and easily do a competitor analysis (something I never would have done on my own). It helped me to see my unique difference in the industry and grow in confidence about what I offer. We also analyzed my sales flow and made a tiny but powerful change. This has made all the difference in how I view ‘selling.’ I’m just serving women right up front now, and then I get the privilege to invite them to take additional steps. It has completely taken the pressure off!
Mairead Suthoff
Fertility Awareness Educator
Before WayFinders, I knew my business needed some insider overhauling, but I was overwhelmed at the multitude of approaches and "best practices" that I could implement. I definitely felt analysis paralysis on every level. I'd make small changes here and there, but didn't feel equipped to make the bigger shifts I desperately wanted and needed to do.
Now, I feel confident that I can implement the changes I need to that make the most sense for myself and my business. I feel prepared to go about it in a way that won't overwhelm me.
Stephanie Martin
Fertility Awareness Educator
I love having a structured plan to move forward, along with much needed accountability and support from like-minded women.
Michaela Cruickshanks
Fertility Awareness Educator
I feel much more grounded in terms of how to create the business I want. I have a starting point to plan and assess my business goals and actions. I have clarity about what I want to create and how I want to show up for others. I understand better who I want to work with and just how important it is to be specific about all these things.
If you have more questions…I’m here for you, in whichever way you prefer:
- FB message me here
- DM on IG @realannasaucier
- Email at anna@annasaucier.com
- Text/WhatsApp me at +1 310 895 1287
There's hard work to do, my friend.
But it's actually way harder to keep doing the things that are not working.
I'm going to show you the foundation for long-term sustainability and growth, alongside an abundance of rest, calm, and space.
If that's what you've been searching for, let's do it together.
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